Google Webmaster Tools is a unique program that offers information on how to successfully setup and deploy your website. It is imperative that you refer to this program before making your website go live. The following information helps you with getting started using Google Webmaster Tools.
Signing up
You start using this program by signing up for it. Use your Google account to set up an account with Google Webmaster Tools. If you don’t have a Google account, set one up. Visit https://www.google.com/webmasters/tools/ to begin the signing up process.
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Upon arrival, you are greeted with a welcome page that displays information about the program. Play the introductory video if you want to get introduced to the program. Or, if you are ready to get going, simply type-in your website’s universal resource locator (URL) in the Add a Site text field.
Verifying website
The next step is the verification process. This process is designed to verify whether you are the actual owner of the website. Although there are plenty of verification options, the program recommends you do the following:
- Identify the root domain of your website.
- Place a HTML file at this location.
- Re-visit the verification page of this program and click Verify.
Using the features of the Google Webmaster Tools program
After verifying your website, proceed to use the features of this program. There will be a lot of technical information displayed. You don’t need to be overwhelmed with such information. The following are some useful features that you might want to focus on.
Messages
Every time you visit Google Webmaster Tools, you will use the Message feature. This is simply because you receive direct messages from Google regarding your website’s performance. Therefore, you might want to keep checking this section to monitor the health of your website.
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If you are new to website hosting, this feature becomes all the more important. There are specific practices that attract penalties. You could be doing such activities oblivious to their repercussions. The Messages feature alerts you to such inappropriate activities.
Health
The Health feature displays details about Googlebot’s crawling details on your website. Remember that you get humongous amounts of information on this activity of Googlebot on your website. The feature is very simple to use and you may want to concentrate on the following aspects:
- Errors reported while crawling – If Googlebot is not able to access certain web pages, it reports this.
- Status of the index – You could have lots of web pages, but Googlebot might have indexed only a few of them. The list is displayed here.
- Malicious ware – Google sends you a notification upon detecting malware on your site.
Traffic
The Traffic feature is a collection of sub-features that helps you build your website’s traffic.
- Search queries – This tool tracks a number of things:
- Search terms for which your website has been displayed
- Clicks on your website for a particular search phrase
- Average ranking of your website
- Site links – Find information on sites that have back-links to your site.
This feature can give us unexpected insights. For example, if you have a site that talks about laptops, you may find in this tool that you index on and rank very well on a related search term like best laptop.
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Site optimization
Use the Optimization feature to optimize your search engine optimization (SEO) tactics. This feature lets you focus on a lot of areas related to SEO. Some of them are:
- Sitemaps – Adding a sitemap lets you help Googlebots identify all the pages on your site. Importantly, users have a single point of reference to all the web pages on your site.
- HTML enhancements – Understand how to and what to do to improve the meta tags.
Don’t Forget to check these helpful Google Guides and Tricks :
- Gmail Offline Access
- How To Send Files Larger Than 25 MB Via Email
- How to Undo a Sent Email in Gmail?
- How to Add Google Instant Pages to Your Website or Blog
Conclusion
Google Webmaster Tools hosts plenty of other features as well. Patience is the key when trying to understand and learn how to use these tools. Using Google Webmaster Tools is a guaranteed way to make your website successful.
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